Meet our team


Alex Paling

Lead SEO Consultant | Solutions Project Manager

Alex founded ABSTRACTION back in 2015 after working in the IT industry for over fifteen years. His experience and results in SEO enabled him to build a large portfolio of clients. He is proficient in HTML 5, CSS 3, PHP, SQL, Java, Python and WordPress site development. 





Richard Chew

Digital copywriter | Media specialist

Richard is a digital content writer, he specialises in the science of crafting bullseye copy that boosts your SEO standing; engages your readers; and motivates them to buy your product or service.

His writing skills were honed in a prize-winning journalism career spanning two decades. He reported on – and brought to life in words – many of the UK’s major newsbreaks from the frontline. Once, he even spent a night in a hotel bedroom with Raquel Welch!


Ryan Plews

Brand Strategist | Designer

I’m a lover of all things that create visual conversations. Exploring my surroundings on a daily basis is what drives me to generate brand stories that intrigue and evoke emotions. Communicating a brand purpose that has the power to create cultures, expressing what we value the most and transmit this through visual and verbal communications. 





Michael Collinson

Website and Content Management Developer

Michael started developing websites over twenty years ago, though this time he has grown with the developments in website design – constantly updating his skills and improving his knowledge. His passion for solving problems is clear and has enabled him to develop everything from personalised blogging systems through to intranets for medium sized businesses. 




Hayley Armstrong

Content Writer | Psychologist

Hayley has spent over ten years honing her writing craft, working in a number of roles including SEO content, Educational Psychology and is trained in aspects of organisational psychology. Her passion is helping to empower people to understand their client’s needs and to help to develop their vision for the future. 

Outside of work, Hayley likes to travel the world and often uses these experiences to help her to better understand the modern customer’s mindset in both the digital market and the high street. 


Christopher Green

Business Photographer 

Chris has worked as a photographer for the last five years, taking photographs of employees, businesses, products and even some weddings. His style adapts to fit the clients brief and enables ABSTRACTION to deliver websites and social media campaigns that are truly bespoke. 

His passion for photography has taken him all around Europe and continues to allow him to hone his skills.

How can we help

62a Lister Street, Huddersfield, HD5 8BB

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Responsive Website Design

Search Engine Optimisation (SEO)

Conversion Rate Optimisation (CRO)

Social Media Marketing

Pay Per Click (PPC)

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