Search Engine Optimisation (SEO)

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Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At ABSTRACTION we believe these principles go hand-in-hand.




is SEO needed?

The majority of web traffic is driven by the major commercial search engines, GoogleBing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Can’t the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.




SEO help?

Being on page 1 of Google means that you are visible to 95% of your customer base, ABSTRACTION is here to help you access them.

With Google changing its search algorithm around 500 times a year you need to be at the top of your game to maximise your companies exposure. We stay up to date with these changes so that we can ensure our customers get the most exposure possible.

With a track record of successful SEO campaigns under our belt we have helped some of our customers to improve their online customer base by over 260% within the first six months of their campaign.  It doesn’t matter if you are an independent retailer or a national chain, we have the expertise to help you maximise your marketing budget. 

Most importantly, ABSTRACTION is based on HONESTY and TRANSPARENCY. We wont sell you a set package. We will work together to educate you and your employees on the benefits of SEO and how we can work together to make your business more successful. 


ABSTRACTION is a company focused on educating you on how best to spend your marketing budget. We start by understanding your company, your employees and your customers. Once we are up to speed we start educating you and your staff on SEO best practices, enabling you to make informed decisions about your own companies online future. We then start strategising, looking at your companies online competitors and finding opportunities that maximise the effect of your marketing budget. 

When the strategy is agreed we get to work on designing both your strategy and your visual media. Ensuring that the SEO campaign reflects what’s best about your company. Once the final designs have been signed off we start creating your campaign/website. Ensuring that you are kept appraised at all times on the work being completed and the expected time of completion.

Once the campaign/website goes live we will send you monthly information on how the solution is performing. Working with you to continue to identify ways of improving the solution, adapting to Google’s ever-changing requirements while identifying opportunities to bring more customers to your digital shop front. 


How SEO helped

Milners Solicitors

This client wanted a full digital strategy to be implemented. From a responsive SEO website to a managed social media marketing campaign.

Find out how ABSTRACTION helped.

How can we help

62a Lister Street, Huddersfield, HD5 8BB

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Responsive Website Design

Search Engine Optimisation (SEO)

Conversion Rate Optimisation (CRO)

Social Media Marketing

Pay Per Click (PPC)

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