Consistent

PPC helps to provide consistent traffic to your website and allows you to set budgets to your campaigns.  The bigger the budget, the more traffic you can expect to see.

Targeted

Targeting keywords to match your customer searches helps to ensure that your ads are exposed to the right people and visitors

Controlled

PPC allows you to quickly change your adverts, to ensure that they are achieving the results that you are looking for.  If a campaign is not working as effectively as you would like, it can easily be changed until the right combination of text, keywords and landing page.  This way, you have ultimate control over the message you want to send out and the type of people that you want to reach